A regional retailer came to NEHIM with healthy traffic and flat revenue. We rebuilt the paid search account around the products that actually earn margin, rewrote the landing pages those ads point at, and put a single dashboard in front of the team so spend, orders and return could be read in one place. Over two quarters the same budget produced materially more revenue, and for the first time the marketing team could say which campaigns paid for themselves.
The work covered account structure, creative, landing page design and the analytics behind both. Nothing was handed between agencies, so every decision was made with the full picture in view.
Budget was spread evenly across hundreds of keywords regardless of margin, the landing pages were generic category pages, and three separate reporting tools disagreed with each other. Nobody could say what a sale cost.
Cost per acquisition fell while volume rose, and the team stopped guessing. The dashboard we built is still the first thing they open on a Monday, and the landing page templates have been reused across four later campaigns.